StylePath


StylePath

StylePath enables you to find what you love from thousands of sites in under a minute, without wasting your time with irrelevant results. Our technology quickly learns your style and shows you products that match your individual taste.StylePath casts a wide net, throws back the unappealing items, and leaves you the “keepers.” Our cutting-edge process does away with language, and lets images do the talking.

Shopping for humans by humans! Move over “search bots” - StylePath’s living and breathing design experts scour the web, hand-selecting each of the 200,000+ items featured on our site. Our human touch ensures a level of quality and sophistication “bots” can only dream about.

We get to know you: We learn your preferences in under a minute, and filter our huge selection down to those items you will find appealing. You can create as many style profiles as you like; for work, for home, casual, formal, etc.

We’re not the only site that makes product recommendations, but we are the only one that makes them based on your individual taste. Other sites recommend products based upon your similarity to other people’s past behavior (collaborative filtering). Our process of learning your preferences directly is far more effective than simply lumping you in with “similar” people.

We reinvented search results: Unlike other sites, StylePath makes reviewing search results fun. Relax and let our WindowShopping feature do all the work, allowing you to casually browse products without hassle. Or zero in on what you want on a single page of search results that show the diversity of products you like. Click “more similar products” on any product to see similar examples you can choose from.

We connect you: StyleSpace is our social networking environment that encourages you to meet people who share your taste. You can get great ideas, discuss products, compare designs and discover fresh perspectives. Why chat with strangers when you can connect with people who have great taste (like yours)?

Who we are: StylePath is a Boston-based company founded by architect David Hornstein. The seeds of Hornstein’s idea were planted while trying to grasp a deeper understanding of his clients’ aesthetic sensibilities. Through collaboration with double-PhD professor Dr. Dan Ariely from MIT, Hornstein’s initial artificial intelligence-based concept evolved into a way to leverage the web’s vast selection to match each individual’s taste. Hornstein received patent #7,228,283 for his invention, with two other patents pending.

Updated on April 7th, 2008  

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