Sutori


Sutori

In a nutshell, Sutori is a place where customers can rate companies, share experiences, build consensus and reach companies to affect positive change.Here’s how it works . . .

On Sutori, you can rate companies by posting stories about your experiences with them.

Each story is accompanied by a “goodwill rating”, which contributes to the goodwill meter-an aggregated view of how the Sutori community feels about each company.

When other users read your story, they have the option of leaving a comment or voting to agree or disagree with you.

To reflect the power of consensus, stories with many “agree” votes have a stronger impact on the goodwill meter. Similarly, stories with many “disagree” votes have less of an impact.

In addition to a centralized goodwill meter where companies can track how customers feel about them and why, Sutori also includes a mechanism whereby companies can post official responses to any story.

You can learn more Sutori and the people behind it at our About Us page.

How is Sutori different from other review sites?

First and foremost, Sutori is about more than products. It’s about experiences.

Finding the best products is a vital part of life as customer. But it’s only one part. There are so many other aspects of the overall experience that make us happy or unhappy customers.

In other words, it’s often more about HOW someone sells you something than WHAT they actually sell you.

We think our focus on the whole customer experience sets us apart from other sites that focus solely on products.

And secondly, we at Sutori want to help our users help each other out by sharing information, but we also want to take it further. Ideally, we envision the site as a mechanism for building consensus around real issues and getting the attention of the companies involved.

We think focus on reaching companies and working towards positive change makes us pretty darn unique.

Updated on April 7th, 2008  

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